Anyone can reduce churn through analytics

    The last time you stopped supporting a business, how did you do it? Did you send in a ‘Dear John’ letter, explaining why you are upset and what they did wrong? Did you declare it across social media? Probably not. Chances are you did make your unhappiness known through some correspondence and online […]

CDPs will make 2021 the year of customer-centricity

    Write down the phrase ‘customer data platform.’ If you’re not familiar with this concept yet, you will get to know it during 2021. Customer data platforms (CDPs) represent a critical step towards using data more effectively to manage customer needs within a company. In fact, not just needs but everything relating to your […]

2020 – A Year For Modernization And Data

    By Neer Rama, Force Solutions Product Manager at thryve 2020 will go down in history for notorious reasons, most of which we’re very familiar with by now. But as I look across my blogs for the year, I can make the case that it’s also been a positive year in several aspects. The […]

Revisiting 2020: the IRM/GRC debate, and dealing with data

  By Riaan Bekker, Force Solutions Manager, thryve   As I take a look at my blogs for 2020, I’m struck with where I started. My first blog for the year looked at the opportunity in crisis, and yet it doesn’t contain the words’ COVID’ or ‘pandemic’ (Why crisis also means opportunity). That was just […]

Analytics and Customer Data – where to start?

  By Neer Rama, Force Solutions Product Manager at thryve   Customer behaviours are in flux, particularly due to the COVID-19 pandemic. Responding to its effects on our daily behaviour, the overwhelming number of consumers have changed the products and services they think are important. Three-quarters of people who are first-time users of digital channels […]

Are you managing your rate of change?

  By Neer Rama, Force Solutions Product Manager at thryve   It’s already feeling redundant to look at how the pandemic has impacted everything around us. And everyone agrees that technology and digitization are being propelled forward by those same needs. Yet the rate of change organizations now have to manage, and the role that […]

Using analytics to reduce customer churn

  By Riaan Bekker, Force Solutions Manager at thryve Churn is worse than not onboarding new customers. Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. Yet it can be pretty tough holding onto a current customer. In a perfect world, your services will always deliver […]

Customer centric and flexible insurance

  By Neer Rama, Force Solutions Product Manager at thryve Insurance loves data. It uses data to determine risk and carefully balance its models for maximum effect. This data culture is the key to overcoming a big problem for the industry: its lack of customer-centricity. Yet that is easier said than done, something that this […]

Canadian insurance’s journey to customer-centricity

  By Neer Rama, Force Solutions Product Manager at thryve The insurance industry faces an important transformational challenge. I’ve touched on this in my previous article, where I explored some of the barriers that are keeping insurance incumbents from changing with the times. In that piece, I looked at how looming competition will exploit the […]

Bringing Ontario’s insurance back to the customer

By Neer Rama, Force Solutions Product Manager at thryve The arrival of Ontario’s Financial Services Regulatory Authority (FSRA) is a welcome change for the province’s beleaguered motorists. The FSRA has oversight over financial services in general. But there is a particular hope that it will address the ongoing problems of local vehicle insurance, a point […]