CDPs will make 2021 the year of customer-centricity

    Write down the phrase ‘customer data platform.’ If you’re not familiar with this concept yet, you will get to know it during 2021. Customer data platforms (CDPs) represent a critical step towards using data more effectively to manage customer needs within a company. In fact, not just needs but everything relating to your […]

Are you managing your rate of change?

  By Neer Rama, Force Solutions Product Manager at thryve   It’s already feeling redundant to look at how the pandemic has impacted everything around us. And everyone agrees that technology and digitization are being propelled forward by those same needs. Yet the rate of change organizations now have to manage, and the role that […]

Everyone can be a data scientist, thanks to automated machine learning

    By Neer Rama, Force Solutions Product Manager at thryve  Data can be a messy business. Bad data leads to bad results, which only amplifies when you try to use machine learning or other forms of artificial intelligence. Data should be organized in a way that fits the business outcomes you are trying to […]

Get back on the digital transformation trend and see real ROI fast

By Riaan Bekker,  Force Solutions Manager at thryve I have a confession to make. Until the pandemic arrived, some of the claims around digital technology remained vague. We could clearly see the results from successful transformations, but there was also still enough scepticism and unanswered questions to cause some doubt around digital transformation. After all, […]

Canadian insurance’s journey to customer-centricity

  By Neer Rama, Force Solutions Product Manager at thryve The insurance industry faces an important transformational challenge. I’ve touched on this in my previous article, where I explored some of the barriers that are keeping insurance incumbents from changing with the times. In that piece, I looked at how looming competition will exploit the […]

Bringing Ontario’s insurance back to the customer

By Neer Rama, Force Solutions Product Manager at thryve The arrival of Ontario’s Financial Services Regulatory Authority (FSRA) is a welcome change for the province’s beleaguered motorists. The FSRA has oversight over financial services in general. But there is a particular hope that it will address the ongoing problems of local vehicle insurance, a point […]

Preparing for Competition

  By Neer Rama, Force Solutions Product Manager at thryve Business is booming in Canada. Not only is it ranked as one of the top countries to do business in, but Forbes has in this regard called Canada the second-best state in the G20. It is also home to a growing startup sector, all attracted […]

Know your customer, regardless of your business’ size

By Riaan Bekker, Force Solutions Manager, thryve Henry Ford once said that his customers could have any colour car they want, as long as it was black. But this is a widely-misunderstood quote. Ford provided models in many different colours. Instead, his quote was more a jest towards his salespeople, who were pushing for more […]

Introducing Salesforce Financial Services Cloud

By Riaan Bekker, Solutions Specialist of Risk Management and Insurance Systems at thryve Some introductions are never too late. Though it has been four years since Salesforce launched Salesforce Financial Service Cloud, this service continues to be a game-changer. If anything, it’s become even better, including features that appeal to different segments of the financial […]

Insurance in 2020: A personal touch will make the difference

By Riaan Bekker, Force Solutions Manager at thryve Personalisation is establishing itself as the cornerstone of modern insurance and insurtech. The trend has been building momentum for several years, and today it’s evident in the advertisements of numerous insurance products. Policyholders can reduce their costs through fitness trackers or monitoring their driving behaviour. Both are […]