March’s top Salesforce and Riskonnect blogs

thryve’s partners Salesforce and Riskonnect always have something interesting to say, so we often browse their latest blogs to keep up on trends and thought leader opinions. But you don’t have to. We have selected our best reads of the month, from data privacy tips for SMEs to how you can create a culture that really listens to your customers.

Data privacy help for small and medium businesses
Few organisations are exempted from the data privacy laws appearing across the world, especially if they operate in those jurisdictions. On top of that, it’s a major concern for customers, 92% of whom said their trust in a company makes them more likely to buy their products and services. How can small and medium businesses overcome privacy hurdles? This blog delves into the subject.

Dealing with social media’s double-edged sword
The power of social media is incredible. It can reach new audiences and raise a brand into the stratosphere. But it can just as quickly destroy years of work and reputation. How can companies manage the risks of social media? Jim Wetekamp, Riskonnect’s CEO, looks at the challenge and what you can do to turn it into an advantage.

How to really start listening to your customer
Hearing and listening are not the same. But we frequently do the former and think it’s the latter – especially during customer interactions. How can a business become a better listener? It’s not that hard once you encourage the right behaviours. Salesforce explores the concept with seven handy tips.

Help your employees give more
Today’s employees want a sense of purpose, often expressed through how they can help the causes and communities close to their hearts. Yet while philanthropy is well-intended, it’s also a minefield for organisations from management and context perspectives. Salesforce has developed its Philanthropy Cloud to take much of the guesswork and risk from opening avenues of giving for workers. This blog looks at the opportunities and issues of employee philanthropy and how to enable it in your business.