The link between consumers, digital and SMBs

    Humans are fond of categorising everything, looking for a neat order to the world. Sometimes, this practice can be controversial and divisive, even leading to some rivalry. Consider the ongoing saga around generational gaps. Are you a baby boomer, a millennial or from Gen-Z (or the oft-forgotten gen x)? Does that determine if […]

SMBs and Salesforce – a great fit

    How do you know your company is becoming a large business? Perhaps it’s when you hire your first Chief Operating Officer. The role typically appears when business owners need someone to manage the day-to-day needs of their company, freeing the owners to focus on new sales, product lines and markets. Running a business […]

Four words to help choose a Salesforce partner

    Adopting Salesforce into your organisation is a gamechanger, and it has the history and pedigree to back such a claim. Salesforce is a pioneer of cloud systems and platforms, building these for over 20 years – well before many other big tech names. It’s a dominant player in the digital software services market—matched […]